Keeping hair as natural as possible and treating it as an organically living structure is fundamental to the Sassoon brand's credo. Inspiration for the new REDUX collection comes from architecture, fashion and visual arts, with attention focussed on the next generation of iconic looks.
Shay Dempsey, Sebastian Artistic Director, created this awesome collection of hair looks for his last show for in Moscow. "It was really working with all ethnicities, all types of different hair texture, and real people who wore these looks with PRIDE – it's all about the personality fitting the hair style," says Shay.
A collection evoking the famous and exquisite Italian ice cream with its pastel tones, flavors and smells... making a fresh and fun proposal. The majestic Italy with its culture and monuments leaves great memoirs and we can taste its ice creams of mint, chocolate, strawberry or violets.
Mentored by Sebastian’s Anthony Cole and Wella’s Galini Hristov, cosmetology students Angie Hinojosa & Kamree Markley shine at their first pro photoshoot produced by Estetica Magazine: whimsical pops of vivid colors amplify bold, fearless styles for an enthralling hair fashion collection.
For this specific collection Detlef Gehlhaar was inspired by Berlin. The Weimar Republic of the 1920s brought forth an exciting free spirit of creativity and culture. During this time a golden age of the Avant Garde bloomed and grew leading to the Bauhaus and many other artistic and cultural innovations.
The clothing and hairstyles in MEANING are unconventional, expressive, challenging, creative. Hair is worn in short graphic styles with alternating textures. Colors are nonconformist, yet natural. Striking accents that harmonize with the base color. Colors that are in harmony with life!
The collection is the creation of images that blur the line between sex and slavery, transitioning from submissive to dominant and unearthing confidence within one's sexuality. This discovery allows fear and self doubt to dissolve, leaving each individual exuding strength and trust to become their own unique persona.