Preview: In Madrid with Salon Look
First of all, there has been a reshuffle in the Salon Look organisation. Marta Perazo has been elected director of Salon Look Internacional, following a lengthy career in IFEMA which started back in 1991.
The second news regards the date – the next fair will take place from 28th to 30th September in Madrid, earlier than the traditional October appointment. This is a strategic decision, to allow industry professionals to take part calmly without being besieged by other events.
And expectations are high, especially after the good results in 2011 that saw almost 76,000 professionals arrive in Madrid, in the name of 346 companies. The organisers were particularly pleased by the number of foreign participants, especially from Brazil, the US, France, Italy, Mexico, Netherlands, Portugal, Switzerland and Turkey – this just goes to show how the Spanish fair is attracting increased international interest.
Posted on 18.07.2012