Kao is connecting with consumers who are sorely missing their barbers and hairdressers during COVID-19 forced closures, encouraging them to rethink all desperate DIY fixes, supporting the recovery of the Salon Industry.
Kao Salon Division, home of Goldwell, KMS and Oribe, introduces the Kao Salon Industry Recovery Initiative, a global/local program focused on helping salons recover and rebuild as they emerge from the COVID-19 crisis.
Wella Professionals announced the winners of the 17th Edition of their International TrendVision Award ITVA. With over 9,000 entries, this global competition brings together the talent and craft of hairdressers from 39 countries worldwide, and across all key industry categories.
In the current COVID-19 crisis, salons are noticing no shows and cancellations, as consumers feel uneasy about being in close proximity to other people. And while it’s a worrying time for salon owners, it’s also the perfect opportunity to take advantage of free time with your team and a chance to look at your policies and procedures.
Matrix has announced that Alfredo Lewis, influencer stylist and Matrix Global Educator and Ambassador, will join the brand as the Global Head of Education, overseeing all Matrix Education activities around the world.